Leverage heat map to easily visualize demand
Market Intelligence
Market Insight
Real-time intelligence to accurately forecast market demand with forward-looking search data.
View shifting demand up to 365 days in advance
Identify demand patterns with hotel and flight search trends
See upcoming market trends before your competitors
400
Supported market destinations worldwide
+2.3%
Average growth in yearly RevPar
+4.7%
Average boost in yearly occupancy
Target the right traveler, at the right time
Leverage forward-looking flight and hotel searches to identify new feeder market opportunities and reach your target guests in new markets.
Identify new competitors
A dynamic compset automatically identifies who travelers see as your true compset.
More revenue, more market share, simple as that
Get bookings while your competitors are still scrolling through emails.
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How Market Insight works
Seize high-demand days
When travelers are searching for stays, be their go-to with optimized pricing.
Low demand? No problem. Grab more market share on slow days
Turn those low-traffic days into opportunities with promotions.
Fully optimize your marketing spend
Identify which markets are driving demand for your property and focus your marketing spend there.
Drive direct bookings, cut out the middleman
Ensure distribution health and curate offers on brand.com to target travelers.
Stay a step ahead with real-time alerts
Receive daily alerts to keep you tuned into demand fluctuations and pricing opportunities.
Trusted by 65,000+ hospitality professionals
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“As soon as we added Market Insight to our tech stack, it became a lot easier to see demand trends emerge and adjust our strategies well in advance."
Beatriz Cadete
Revenue Manager at Inspira Liberdade Boutique Hotel
10-15%
increase in ADR since implementing Market Insight
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“Being able to see when and where our bookings will be coming from helps us allocate our resources to the most promising markets. That has considerably increased our ROI on ad spend and sales initiatives.”
Ashafq Ashique
Revenue and Distribution Manager at Furaveri Maldives
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“Market Insight’s forward-looking demand data is extremely helpful for forming and adjusting our pricing and distribution strategies.”
Takafumi Kondo
Cluster Director of Revenue Management at Pacifica Capital
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“With the help of real-time forward-looking data, we can quickly adapt to new market situations, seize new revenue opportunities or see where we’re currently missing out."
Maurílio Barreto
Revenue and Environmental Manager at The Views Hotels
Who uses Market Insight?
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Market Insight FAQs
How exactly does predictive market intelligence work?
Market Insight blends forward looking search data from OTAs, meta sites, GDS, online reviews, and more. We transform this mountain of data into market demand levels.
How reliable is forward-looking search data when predicting hotel demand?
Forward-looking search data is a reliable gauge of demand. Research by Lighthouse indicates a positive correlation between flight and hotel search data, and hotel level occupancy. Some RMS platforms and partners have integrated Market Insight into their forecast algorithm.
How early can forward-looking search data forecast hotel demand?
Flight and hotel searches can happen days, weeks, or even months before actual bookings. This gives you an early sneak peek into consumer behavior, making it easier to anticipate demand long before reservations roll in.
Can I target feeder markets that drive high volumes of searches?
Absolutely. Identify where travelers are from and how long they intend to stay in your destination and then act strategically with the right pricing and promotions to capture bookings before anyone else.
Can I get city level data to make my marketing budget work harder?
You bet. Our flight search data reveals the who and where of potential guests-right down to the city. Make your marketing dollars count by targeting those exact audiences before anyone else does.
Can I find out who I’m truly competing against?
With our Smart Compset, you’re not just keeping up-you’re staying ahead. It’s the industry's only dynamic competitive set that pivots with market changes, ensuring you’re always matched against the most relevant properties.
Can Market Insight help me in my forecasting process?
Our live data focuses on real, future demand—from people actively hunting for hotels and flights in your area. Utilize our demand calendar to scope out trends for the next year to stay one step ahead of your competitors.
Which Lighthouse products complement Market Insight?
Here's the thing - 90% of our Market Insight users also opt for Rate Insight. Why? Because having both predictive demand intel and real-time rate data gives you an unmatched edge, with pricing that precisely matches true market demand.
Is there an On-the-Books (OTB) integration available?
There certainly is! In fact, when you compare your OTB to the market demand, you’ll be able to gauge demand with more certainty based on the opportunities that are available to them in Market Insight.
One platform for everything
- Market Intelligence
- Business Intelligence
- AI & Automation
- Data Solutions
Make the most of market demand
Lighthouse helps you understand market demand with accurate insights on hotel booking intent, allowing you to uncover new revenue opportunities.
Get a holistic overview of your competitors
Lighthouse gives you total visibility of the competitor landscape based on scale, occupancy, and rates, allowing you to optimize your revenue with precision and confidence.
Take care of parity issues
Lighthouse offers an end-to-end solution that helps you track your hotel’s parity performance, efficiently manage online partnerships, and solve the right parity issues across OTAs.
Benchmark against your competitors
Measure the success of your strategy by benchmarking performance metrics like average daily rates and revenue per available room against competitors.
Optimize your distribution strategy
Lighthouse gives you real-time distribution intelligence based on individual shopping requests and reservations, enabling you to optimize your distribution channel strategy.
Create intelligent destination campaigns
Lighthouse enables Destination Marketing Organizations (DMOs) to monitor short-term rental impact and visitor trends to shape marketing campaigns for destinations.
