Monitor hotel parity performance
Market Intelligence
Parity Insight
The hospitality industry’s #1 ranked parity management solution.
Solve portfolio-wide parity issues
Uncover root cause of parity issues
Manage distribution and partnerships
8 out of 10
Top global chains rely on us to manage parity issues
2 billion+
Rates monitored daily across the globe
#1
Rated parity solution, three years running by Hotel Tech Report
Own your distribution health
Go beyond data. Get access to integrated tools to seize control and fix pesky parity issues portfolio-wide.
Portfolio parity at a glance
Gain instant clarity on your portfolio's parity performance across all platforms, including OTA and metasearch platforms.
Spot it, solve it
Drill down, find the issues, fix them. Parity Insight slices and formats data so you can zero in on problem areas effortlessly.
Uncover wholesalers causing parity issues
Deploy test-bookings to expose wholesalers forward distributing your rates, ensuring you take command of your pricing strategy.
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How Parity Insight works
Get the proof you need to take action
Actionable proof allows for quick fixes and smooth collaboration with hotels, OTA channels and wholesale partners.
Work smarter, not harder - with workflow automation
Auto-resolve caching distractions and zero in on real parity issues.
Uniting HQ and hotels: seamless parity management
Bridge HQ and hotel operations with laser-focused parity data.
Know your rank and up your game
Immediately benchmark parity performance with a single metric, and then aim to outperform.
Monitor bait and switch issues on meta sources
Identify blind spots and hold third parties accountable with solid proof.
Trusted by 65,000+ hospitality professionals
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“Parity Insight helps us get to the bottom of disparity and find sustainable solutions. We can monitor the situation more closely now and collaborate better with online channels that play by the rules.”
Pelayo Pando
Director of e-Commerce Business Development and Market Strategy
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“The overall product is a game changer. Specifically, the understanding that Parity Insight has brought us with issue identification, as it uncovers the problems that may not have been brought to our attention with the old process.”
Jeff Wermager
Senior Director of Revenue Optimisation Services at Radisson Hotel Group
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“Parity Insight offers a broad set of data which is the most accurate and relevant we have ever seen.”
Pelayo Pando
Director of e-Commerce Business Development and Market Strategy
“What Parity Insight will help us do as an industry is level the playing field for all of us to sell our products on our own merits.”
Jeff Wermager
Senior Director of Revenue Optimisation Services at Radisson Hotel Group
Who uses Parity Insight?
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Parity Insight FAQs
Which channels can I monitor?
Parity Insight’s state-of-the-art crawler technology captures all channels either by sourcing the channel directly or by sourcing the channel through meta. This ensures a 360o view of your distribution health.
Which platforms do you source?
We source both desktop and mobile rates to make sure you have complete visibility across different platforms.
Does Parity Insight reveal OTA promotion strategies and special cases of parity issues?
We sure do. We provide insight into wholesale leakage and ‘bait & switch’ practices. Next to that we uncover length of stay, point of sale, mobile and member rate causes of parity issues.
What data does Parity Insight use?
Parity Insight uses publicly available rate data, which allows you to view the situation through the eyes of a prospective guest. We compare brand rates to hundreds of channels to determine parity across a portfolio of hotels.
Where are the rates shopped from?
We use a combination of Lighthouse designed and built APIs and state-of-the-art crawling technologies. We have industry-leading data quality to ensure the rates we shop mirror those displayed to a potential guest.
How do you ensure the quality of the data?
To ensure complete data, we utilize a follow-up system throughout our data retrieval pipeline. We meticulously track every hotel scheduled for crawling and every report set to be sent. We conduct regular automatic checks and manual checks every hour to guarantee consistent and reliable data collection.
One platform for everything
- Market Intelligence
- Business Intelligence
- AI & Automation
- Data Solutions
Make the most of market demand
Lighthouse helps you understand market demand with accurate insights on hotel booking intent, allowing you to uncover new revenue opportunities.
Get a holistic overview of your competitors
Lighthouse gives you total visibility of the competitor landscape based on scale, occupancy, and rates, allowing you to optimize your revenue with precision and confidence.
Take care of parity issues
Lighthouse offers an end-to-end solution that helps you track your hotel’s parity performance, efficiently manage online partnerships, and solve the right parity issues across OTAs.
Benchmark against your competitors
Measure the success of your strategy by benchmarking performance metrics like average daily rates and revenue per available room against competitors.
Optimize your distribution strategy
Lighthouse gives you real-time distribution intelligence based on individual shopping requests and reservations, enabling you to optimize your distribution channel strategy.
Create intelligent destination campaigns
Lighthouse enables Destination Marketing Organizations (DMOs) to monitor short-term rental impact and visitor trends to shape marketing campaigns for destinations.
